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Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) is a peer-reviewed international journal published by STIE Kasih Bangsa Institute of Research and Community Services/Lembaga Penelitian dan Pengabdian kepada Masyarakat. The journal encompasses a diverse array of topics pertinent to the global business environment, ranging from innovative marketing strategies to economic policy and human resource management. Through its articles, the journal seeks to enhance the understanding of various critical aspects of the contemporary business landscape. Contributions from researchers, practitioners, and academics worldwide render this journal a valuable repository for new insights, innovative concepts, and contemporary perspectives in the realms of business, marketing, economics, and leadership. This publication is issued quarterly in February, May, August and November.
Published:
2024-11-12
Articles
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Market Segmentation and Advertising Strategy in the Digital Age: A Qualitative Analysis of the Impact of Imperfect Targeting
DOI :
https://doi.org/10.70142/ijbmel.v1i3.298
- PDF Views: 396 times | Download : 451 times
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The Influence of Business Media on Managerial Choices and Productivity: A Qualitative Study of Resource Allocation and Governance Frameworks
DOI :
https://doi.org/10.70142/ijbmel.v1i3.285
- PDF Views: 58 times | Download : 129 times
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Analysis Qualitative Branding Based Entrepreneurship : Its Influence to Brand Positioning and Startup Performance in the Digital World
DOI :
https://doi.org/10.70142/ijbmel.v1i3.319
- PDF Views: 120 times | Download : 97 times
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Digital Marketing Strategy in the Era of Social Media: Analysis of Influencing Factors Superiority Competitive Startup Companies
DOI :
https://doi.org/10.70142/ijbmel.v1i3.317
- PDF Views: 390 times | Download : 171 times
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Impact HR Digitalization and Analytics Human Resources on Organizational Performance : A Review Literature
DOI :
https://doi.org/10.70142/ijbmel.v1i3.322
- PDF Views: 233 times | Download : 395 times
