Savitri, K. A. M. ., and G. . Suparna. “The Role of Positive Emotion in Mediating the Effect of Promotional Attractiveness Toward Impulse Buying: A Study of GoFood Online Food Delivery Brand Customers in Denpasar City”. International Journal of Management, Accounting &Amp; Finance (KBIJMAF), vol. 2, no. 3, July 2025, pp. 01-16, doi:10.70142/kbijmaf.v2i3.331.