Sutarjana, Ni Made Prayogi Wahyu, and Ni Wayan Ekawati Ekawati. 2025. “The The Effect of Augmented Reality Virtual Try-On on Purchase Intention Through the Mediation of Perceived Enjoyment”. International Journal of Management, Accounting &Amp; Finance (KBIJMAF) 2 (3):35-48. https://doi.org/10.70142/kbijmaf.v2i3.333.