SAVITRI, K. A. M. .; SUPARNA, G. . The Role of Positive Emotion in Mediating the Effect of Promotional Attractiveness toward Impulse Buying: A Study of GoFood Online Food Delivery Brand Customers in Denpasar City. International Journal of Management, Accounting & Finance (KBIJMAF), [S. l.], v. 2, n. 3, p. 01–16, 2025. DOI: 10.70142/kbijmaf.v2i3.331. Disponível em: https://jurnal-mnj.stiekasihbangsa.ac.id/index.php/KBIJMAF/article/view/331. Acesso em: 14 aug. 2025.