Sutarjana, N.M.P.W. and Ekawati, N.W.E. 2025. The The Effect of Augmented Reality Virtual Try-On on Purchase Intention Through the Mediation of Perceived Enjoyment. International Journal of Management, Accounting & Finance (KBIJMAF). 2, 3 (Jul. 2025), 35–48. DOI:https://doi.org/10.70142/kbijmaf.v2i3.333.