[1]
Savitri, K.A.M. and Suparna, G. 2025. The Role of Positive Emotion in Mediating the Effect of Promotional Attractiveness toward Impulse Buying: A Study of GoFood Online Food Delivery Brand Customers in Denpasar City. International Journal of Management, Accounting & Finance (KBIJMAF). 2, 3 (Jul. 2025), 01–16. DOI:https://doi.org/10.70142/kbijmaf.v2i3.331.