International Journal of Business, Marketing, Economics & Leadership (IJBMEL)

Comparative Analysis of Financial Performance of Indonesian Syariah Banks and Malaysian Syariah Banks Based On the GCG (Good Corporate Governance) Approach for the Period 2020-2023

Beti Sri Bakti — 2025-05-20

Research This aiming For test and analyze difference performance Indonesian Islamic bank finance with Malaysian Islamic banks seen based on GCG (Good Corporate Governance). GCG (Good Corporate Governance) is assessed using the Board of Commissioners Independent , Ownership Institutional , Ownership Managerial , Foreign Ownership , Audit Committee , Board of Directors and Sharia Supervisory Board . Financial performance measured with Return on Assets (ROA) Ratio . Research This is study quantitative , and the sources of data obtained namely secondary data . Population study This is banking sharia in Indonesia and Malaysia. Research sample totaling 8 banks sharia , 4 Indonesian sharia banks and 4 Malaysian sharia banks with use report finance every year and have complete data with variables used during 2020-2023 . Retrieval sample research determined with purposive sampling technique . Variables dependent in study This is performance finance and variables its independence is is GCG (Good Corporate Governance). The method used is documentation and data analysis using analysis statistics descriptive . The test used is the Shapiro-Wilks normality test and the Mann-Whitney difference test using SPSS test tool . Based on the Mann-Whitney test shows that there is the difference in GCG (Good Corporate Governance) on the DPS ( Sharia Supervisory Board) indicator and the ROA (Return on Asset) indicator of Malaysian Islamic banks is greater superior compared to with Islamic banks Indonesia . Research This conclude that GCG (Good Corporate Governance) can increase performance finance and banking ROA (Return on Asset) sharia in Indonesia and Malaysia.

The Effect of Product Innovation on Purchasing Decisions for Custom T-shirts with Quality as a Moderating Variable (Study on Sarkastem Lampung Tengah)

Ardiyana Pertiwi — 2025-05-23

This study aims to prove whether product innovation affects purchasing decisions for custom t-shirts with quality as a moderating variable in Sarkastem Lampung Tengah. This study uses quantitative research methods. The sampling method used was purposive sampling with a sample size of 95 respondents. This study uses SEM-PLS (Structural Equation Modeling - Partial Least Squares) data analysis measurement tools with the SmartPLS program. The results of this study indicate that product innovation has a positive and significant effect on purchasing decisions and product quality can affect the relationship between product innovation and purchasing decisions, but in a negative direction, namely weakening the relationship between the two.

The Influence of TikTok Influencers on Purchasing Decisions through Viral Marketing as an Intervening Variable in The Ruang Keramik Studio

Clara Tiara Kusuma — 2025-05-31

The purpose of this study is to analyze the influencer of influencers on purchasing decisions through viral marketing as an intervening variabel in the Ruang Keramik Studio. This study uses quantitative method. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this study was 100 respondents, calculated using the Lemeshow formula since the population size was unknown. Data analysis in this study utilized the SmartPLS 4.0 software with a Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach. The Test results showed that TikTok influencer have a direct effect on purchasing decisions in the Ruang Keramik Studio. TikTok influencers have a direct effect on viral marketing in the Ruang Keramik Studio. Viral marketing have a direct effect on Purchase Decision in the Ruang Keramik Studio. TikTok influencer have an indirect effect on Purchase Decision, through the Viral Marketing variable as an intervening variable in the Ruang Keramik Studio (can mediate).