Fitriani Fitriani, Dian Ferriswara, Fedianty Augustinah, Liling Listyawati. The Influence of Price, Product Quality, Service Quality, and Location on Purchase Decisions at Hisana Fried Chicken Surabaya Branch . IJBMEL [Internet]. 2025 Nov. 30 [cited 2026 Feb. 14];2(4):23-3. Available from: https://jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/380