FITRIANI FITRIANI; DIAN FERRISWARA; FEDIANTY AUGUSTINAH; LILING LISTYAWATI. The Influence of Price, Product Quality, Service Quality, and Location on Purchase Decisions at Hisana Fried Chicken Surabaya Branch . International Journal of Business, Marketing, Economics & Leadership (IJBMEL), [S. l.], v. 2, n. 4, p. 23–33, 2025. DOI: 10.70142/ijbmel.v2i4.380. Disponível em: https://jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/380. Acesso em: 14 feb. 2026.