MASITAH, S.; RUSLAINI. Market Segmentation and Advertising Strategy in the Digital Age: A Qualitative Analysis of the Impact of Imperfect Targeting. International Journal of Business, Marketing, Economics & Leadership (IJBMEL), [S. l.], v. 1, n. 3, p. 1–16, 2024. DOI: 10.70142/ijbmel.v1i3.298. Disponível em: https://jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/298. Acesso em: 7 sep. 2025.