EKA WAHYU KASIH; BENARDI BENARDI; RUSLAINI RUSLAINI. The Power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising. International Journal of Business, Marketing, Economics & Leadership (IJBMEL), [S. l.], v. 1, n. 4, p. 28–42, 2024. DOI: 10.70142/ijbmel.v1i4.251. Disponível em: https://jurnal-mnj.stiekasihbangsa.ac.id/index.php/IJBMEL/article/view/251. Acesso em: 4 jul. 2025.