Fitriani Fitriani, Dian Ferriswara, Fedianty Augustinah and Liling Listyawati 2025. The Influence of Price, Product Quality, Service Quality, and Location on Purchase Decisions at Hisana Fried Chicken Surabaya Branch . International Journal of Business, Marketing, Economics & Leadership (IJBMEL). 2, 4 (Nov. 2025), 23–33. DOI:https://doi.org/10.70142/ijbmel.v2i4.380.