[1]
Eka Wahyu Kasih, Benardi Benardi and Ruslaini Ruslaini 2024. The Power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising. International Journal of Business, Marketing, Economics & Leadership (IJBMEL). 1, 4 (Nov. 2024), 28–42. DOI:https://doi.org/10.70142/ijbmel.v1i4.251.