International Journal of Business Law, Business Ethic, Business Comunication & Green Economics

Building Men's Grooming Customer Loyalty: The Influence Of Customer Experience And Customer Value On Beauty Clinics In The City Of Medan

Irmayanti Nasution — 2024-12-07

Lifestylei changesi havei madei bodyi carei ai basici necessityi fori bothi womeni andi men.i Ati thisi timei thei needi fori beautyi carei fori meni calledi mens'groomingi isi noti inferiori toi women.i Researchi objectivesi regardingi buildingi customeri experiencei andi customeri valuei fori malei consumeri loyaltyi ati beautyi clinicsi ini Medani City.i Thisi researchi methodi isi associativei research.i Thei samplei ini thisi studyi wasi takeni usingi ani accidentali samplingi technique.i Ini thisi study,i thei samplei sizei wasi 90i malei customersi ati 3i beautyi clinics,i namelyi Wbeautyi Skincare,i Natashai Skincare,i andi Dr.i Geetai Aestheticsi usingi ai questionnaire.i Thei datai wasi analyzedi withi SPSSi 25.i Thei resultsi showedi thati customeri experiencei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi thei goodi experiencei thati consumersi havei increases,i customeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Customeri Valuei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumeri assessmenti ofi thei brandi increases,i consumeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Together,i customeri experiencei andi customeri valuei havei ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumersi havei ai goodi experiencei andi highi assessment,i consumeri loyaltyi willi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.

A Qualitative Review Of Game Theory Models In Market Transactions

Benardi Benardi — 2024-12-13

This study is a qualitative review of game theory models in market transactions, focusing on the dynamics of matching between agents with diverse preferences. By examining various recent literatures, this research identifies two competition regimes in the market related to connectivity levels, namely "weak competition" and "strong competition." In weak competition, the outcomes tend to be more evenly distributed among agents, whereas in strong competition, there is significant unfairness between sides of the market. This study emphasizes the importance of effective matching system design to enhance agent welfare. The findings also indicate that understanding agent preferences and stakeholder participation in system design are crucial for creating fair and efficient markets. Although this research provides important insights into market interactions, several limitations should be noted, including the lack of representation of external factors and specific market contexts. Therefore, further research that combines quantitative and qualitative approaches is needed to gain a deeper understanding of market dynamics.

The Impact Of Consumer Time Sensitivity On Product Development Process Choices In A Competitive Market

Yessica Amelia — 2024-12-13

This study aims to explore the impact of consumer time sensitivity on product development process choices in a competitive market. By analyzing the existing literature, this study identifies two main approaches to product development: concurrent processes and sequential processes. Concurrent processes allow companies to accelerate product launches, while sequential processes reduce the risk of irreversible upfront investments. The study found that consumer time sensitivity encourages companies to adopt concurrent processes, especially in dynamic markets. In addition, asymmetry in competition, where companies have different product approval probabilities, affects the development strategy carried out. Government policies also play a role in supporting investment in product development through subsidies, although this can lead to unwanted side effects. This research provides important insights for managers and stakeholders in formulating effective product development strategies and underscores the importance of understanding consumer behavior in corporate decision-making.

The Impact Of Wholesale Pricing Strategies On The Implementation Of Price Conformance Guarantees By Retailers: A Qualitative Review From A Supply Chain Perspective

Muhammad Rizal — 2024-12-13

This study examines the impact of wholesale pricing strategies on the implementation of Price Matching Guarantees (PMGs) by retailers within the supply chain context. While PMGs serve as tools to enhance consumer attraction and loyalty, their implementation is influenced by the pricing policies set by manufacturers. Through an in-depth literature review, this research finds that discriminatory wholesale pricing strategies hinder retailers from offering PMGs, negatively affecting consumer satisfaction and market competitiveness. Conversely, when wholesale pricing is uniform, PMGs can function more effectively, even if manufacturers oppose such practices. This study suggests the need for increased transparency and collaboration between manufacturers and retailers to create a fairer and more sustainable market environment. The findings provide insights for policymakers to formulate regulations that support more ethical pricing practices and for retailers to optimize their pricing strategies to meet consumer expectations.

Corporate Collaboration In Financing Schemes: Qualitative Analysis Of Risks And Benefits Of Financing To Group Companies With Shared Responsibility

Grace Yulianti — 2024-12-13

This study aims to analyze the risks and benefits of joint liability financing schemes for groups of companies through a qualitative literature review approach. This financing scheme offers solutions for companies facing capital constraints by enhancing access to credit through collective responsibility. The results of the review indicate that this scheme provides benefits such as increased financing opportunities, mitigation of default risks, and peer monitoring among group members. However, it also presents risks such as overinvestment and moral hazard, where company members may tend to make larger investments or neglect their obligations due to the protection of joint liability. Additionally, the effectiveness of the scheme heavily relies on the group structure, with smaller and more homogeneous groups having lower risks compared to larger and more heterogeneous ones. This study concludes that joint liability financing schemes can be an effective solution if these risks are well-managed through stringent oversight and fair financing policies.